Thursday, August 4, 2011

More on Tipping Point - A Case Study

Small things matter.

This is the story about a different way of thinking from The Tipping Point. Enjoy!

For many years, governments of the states in US have been focusing on the message that smoking is not cool. They are actually barking at the wrong tree.

Smoking is not cool. It is the smokers who are cool. Teenagers smoke 'cos they want to be like their 'idiots' who are cool.

The solution proposed in the book is not to focus on the message the smoking is not cool. It is to work with the manufacturers to make each cigarette with lower nicotine level so that teenagers will not get hook so easily. This approach accepts the part that it is idiot-worshipping is the rite of passage in the growing-up phase of a teenager. So instead of working against the natural flow of things, it works with it hand-in-hand but lower the risk.

I thought it is a brilliant approach. There is another broken-window theory - more on criminology. It is about fixing broken windows so that criminals would think twice before committing a crime. This is another a fresh way of looking at things.

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